Historical Listings

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Features

  • Data since 2002
  • Exact date of disconnect available
  • Listings not covered by NCOA
  • Updated weekly

Benefits

  • Tracks the age of your base file to improve your data quality
  • Reduces marketing costs by identifying expired listings
  • Validates your data
  • Pairs nicely with our Appends product for easy updates

We have the entire telephone directory change history from mid 2002 to the present.

Why Historical?

We can tell you exactly when disconnected records were disconnected. Using this information, we can determine the probable age of your database and the average monthly churn on your listings.

How can I improve my ROI with Historical Data?

Stop spending money on bad listings. Every month, approximately one million of the 115 million national telephone listings change. By eliminating disconnected listings from your campaigns, you're saving yourself expensive direct marketing costs to both non-callable and non-deliverable listings.

Why NCOA Isn't Enough

While every marketer knows that NCOA data is fairly accurate, it can be outdated. At best, NCOA data is 30 days old, at worst, it's months out of date. Source derived telco data like M1 data is updated almost as soon as changes occur. Ask us today for a custom comparison of your existing data file against our historical data.

Contact Us

Contact a sales executive for your historical disconnect analysis report.